AAPI Creative Spotlight: Palak Kapadia's Work Redefines the Concept of 'Cool'

Collaborative and forward-thinking, this copywriter wants to make room for different tastemakers

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For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. “I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to make that kind of work,” she says in a quote to Adweek.

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