AAPI Creative Spotlight: Marybeth Ledesma's Work Radiates Honesty

The group creative director's campaign for Lululemon showed a different side of the brand

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While she lives in New York now, the path that led Droga5 group creative director Marybeth Ledesma to a career in advertising began in the Windy City.

“I grew up in Chicago and from a young age was exposed to a lot of different cultures,” Ledesma told Adweek for the AAPI Creative Spotlight series, a collaboration with Asians in Advertising. “This fascination for all kinds of humans mixed with an interest in moving images led me here.”

She’s

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