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Maria Salvador Smith loves being a storyteller. It was that love that informed her experience in crafting a short film for BMW Motorrad in 2019 while working at M&C Saatchi—a project that she identifies as her proudest work to date.
“Ask someone to picture a couple of motorcycle riders going on an epic road trip, and chances are high that they’ll default to your stereotypical white male riders,” she told Adweek. “I loved that we were able to capture all of the joy and freedom of riding, but through the lens of two protagonists who defied the stereotypes and expanded our idea of who a BMW Motorrad rider could be.”
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