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For L.A.-based Media.Monks copywriter Eric Lee, getting into advertising was born out of a desire for better, funnier ads. “When I was a kid I’d see terrible ads on TV and think, ‘I could come up with something better than that,’” he told Adweek.
“A career that allows me to daydream, come up with weird, wacky, heartfelt ideas and get paid? Huzzah! Haven’t looked back since,” Lee said.
Lee’s ability to tap into his playful sense of humor and create works that make brands approachable is one of the many reasons why Adweek and Asians in Advertising have chosen to highlight him for the AAPI Creative Spotlight series.
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