AAPI Creative Spotlight: Copywriter Daynah Singh

Tampa-based copywriter Daynah Singh is committed to using her platform to encourage societal shifts on a global level. “The work we do ultimately shapes culture—and I wanted to use this platform for good,” she said to Adweek for the AAPI Creative Spotlight, made in partnership with Asians in Advertising. She continued, “I wanted people of all races, genders, sexual orientations, body types, religions, etcetera, to feel seen, heard and represented in these spaces often reserved for the white, cisgender and heterosexual elite." Today, Singh’s work stands out for challenging the status quo in meaningful ways. But she didn’t initially know she would ultimately become a copywriter. After attempting to commit to a career as an educator, she noted, “A friend of mine gave me some advice. She said: 'Do something that scares you.' So, I changed my major, took a chance on advertising and never looked back.” Singh's work on the Zamunda Royals 'Soul Glo' campaign for Amazon Studios’ Coming 2 America. This courageous approach has led to the creation of a number of compelling projects, including the Zamunda Royals social campaign for Amazon Studios’ Coming 2 America. Immersing herself in the fictional world of the film, she created everything from themed horoscopes to declarations on behalf of the Zamundan Royal Family. “I was proud to see the impact our content had on everyday people who enjoyed the first film and were excited about the sequel,” says Singh. “Through this work, I felt the joy people had for these characters and for this movie that celebrated Black love.” Paving the way for new ideas On her ideal client: Like most creatives, Singh wants to pair with a client that aligns with her mission to spark change. But when it comes to the path towards progress, she keeps her mind open. "I'd love to work with a client that's open to challenging the status quo, whether that means working on proactive social justice initiatives or making weird trending TikToks," she said. "In order to create real change, we have to pave the way for new thinking and new perspectives. And, if a client can do that, I know we can make incredible work together." On what she hopes to accomplish over the coming year: "I want to continue to push myself as a creative. Like so many in our industry, I struggle with imposter syndrome—and sometimes I feel like I don’t have what it takes. But I refuse to let that stop me. I want to challenge myself to share 'dumb' ideas, embrace failure as an opportunity to learn and speak up to make my voice heard." You can learn more about her work at her website. To view the entire AAPI Creative Spotlight series for 2022, click here. AAPI Creative Spotlight: Palak Kapadia's Work Redefines the Concept of 'Cool'

Creative Advertising

AAPI Creative Spotlight: Daynah Singh is Paving the Way for New Ideas

The Tampa-based copywriter sees the impact of an inclusive industry—and she won't be stopped

Sara Century

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