Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The FBI reported that anti-Asian hate crimes rose 73% in 2020, increasing dramatically during the Covid-19 pandemic. Droga5 is working to combat that trend with a pro bono campaign for the Asian American Federation.
The “I’m Really From” campaign plays on the xenophobic question “Where are you really from?” by celebrating the connection the participants have to the American cities where they live. It centers on 10 posters created by Asian and Asian American artists drawing on the stories and memories that 10 Asian Americans shared about their hometown.
Participants
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in