Diversity, Equity and Inclusion

AAPI Artists Flip a Prejudiced Question to Celebrate Where They're 'Really From'

Droga5 worked with the Asian American Federation on a campaign to combat xenophobia

The “I’m Really From” campaign plays on the xenophobic question “Where are you really from?”Droga5

November 19, 2021

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The FBI reported that anti-Asian hate crimes rose 73% in 2020, increasing dramatically during the Covid-19 pandemic. Droga5 is working to combat that trend with a pro bono campaign for the Asian American Federation.

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

Diversity, Equity and Inclusion

AAPI Artists Flip a Prejudiced Question to Celebrate Where They're 'Really From'

Droga5 worked with the Asian American Federation on a campaign to combat xenophobia

Samantha Nelson

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Samantha Nelson