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Freelancer Oobah Butler believes online reviews are far from reliable. And he should know, given that by his own admission he used to get paid by restaurants to write fake praise on TripAdvisor.
So, this year he decided to see how far falsehood could go. And the answer, perhaps no surprise in our current political climate, is that bold lies can take you right to the top.
Using a burner phone and an intentionally vague address, Butler created an “appointment only” restaurant on TripAdvisor called “The Shed at Dulwich.”