A Woman Comes With an Expiration Date in This Chinese Brand’s Latest Provocative Ad

SK-II fights tradition once again

What if you reach the ripe old age of 30, busy pursuing a career and racking up accomplishments, and find yourself an unmarried or unattached woman? In Asia, you might as well be branded a loser, literally, says a new ad from Chinese skin care brand SK-II.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.