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While it’s easiest to identify a BMW by the car’s logo or the distinctive shape of its grill, almost every BMW model also shares a design element known as the Hofmeister Kink. Found on the vehicle’s rearmost pillar since 1962, it was named for Wilhelm Hofmeister, who led the company’s design department from 1955 to 1970.
BMW North America is celebrating the 60th anniversary of the feature by partnering with its agency Performance Art to use AI to find roads with the same shape.
BMW
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