A Ukrainian Agency Reinvented This Classic Christmas Carol to Help Children in the War

Popular song Carol of the Bells is being used in a campaign with Shazam in aid of Ukrainian youth

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“Carol of the Bells” is one of the most popular Christmas carols, even appearing in the classic holiday film Home Alone. But many people are unaware of its origins: It didn’t start as a Christmas tune, and in fact, comes from a Ukrainian folk song called “Shchedryk” (“little sparrow” in English). 

So it’s fitting that this Christmas, ad agency Saatchi & Saatchi Ukraine returned to the carol’s roots for a project supporting Ukrainian children during one of the toughest

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