A Ukrainian Agency Reinvented This Classic Christmas Carol to Help Children in the War

Popular song Carol of the Bells is being used in a campaign with Shazam in aid of Ukrainian youth

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

“Carol of the Bells” is one of the most popular Christmas carols, even appearing in the classic holiday film Home Alone. But many people are unaware of its origins: It didn’t start as a Christmas tune, and in fact, comes from a Ukrainian folk song called “Shchedryk” (“little sparrow” in English). 

So it’s fitting that this Christmas, ad agency Saatchi & Saatchi Ukraine returned to the carol’s roots for a project supporting Ukrainian children during one of the toughest

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in