Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There’s nothing more American than a country song about long-haul trucking. At least, that’s the rough calculus behind a new ad from Mack Trucks, featuring an original tune by Nashville-based artist Steve Moakler.
In “Born Ready,” a four-minute commercial made in the style of a music video, Moakler croons about rolling down the blacktop with two hands holding the wheel steady, while the Stars and Stripes wave around overhead.
True to the song’s title, which is also the brand’s tagline, it’s a paean to hard work, and a celebration of the automaker’s new
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in