A Trucker Dad Keeps Up With His Daughter in Mack Trucks' Country Paean to the Long Haul

Steve Moakler sings about the blacktop grind

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

There’s nothing more American than a country song about long-haul trucking. At least, that’s the rough calculus behind a new ad from Mack Trucks, featuring an original tune by Nashville-based artist Steve Moakler.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...