A Thai Shampoo Ad Poignantly Tells the Story of a Transgender Beauty Queen and Her Hair

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It’s an innocent enough scene, at least on the surface, of a miserable little child in a barber chair getting a haircut. But in this case, the military-style buzz cut takes off more than a few inches. It’s symbolic and personal, reinforcing gender norms and hindering the kid’s true identity.

Staring into the mirror, the child sees only a disconnect.

That’s just one of the poignant moments in Sunsilk’s new “Hair Talk” campaign from Thailand, a region that’s become known for its potent combination of product shilling and heart tugging.

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