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Last year, the CEO of Swedish engineering firm Sandvik blasted through a maze of glass using a 38-ton mining machine to show the strength of their automation product. It was a bizarre, yet eye-catching way to demonstrate their suite of services that begged for some kind of follow up.
To show more of the company’s capabilities, Sandvik created another unique project: building an all-metal “smash-proof” guitar using the company’s precision techniques.
To put the guitar to the test, the company, along with their agency Forsman & Bodenfors enlisted Swedish-born heavy metal guitar legend Yngwie Malmsteen—who claims that he