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Sometimes you come across an ad campaign which takes you on a journey so unexpected that you have to watch it at least twice just to confirm you’ve seen what you think you’ve seen. And with this campaign for Castorama, the French DIY brand, there is definitely the need for a second viewing.
To introduce its new signature “Change makes us move forward,” the Kingfisher-owned company with over 92 stores across France employing 12,000 people, aims to highlight the brand’s values and its commitment to improve home living in a more responsible manner.
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