A Suicide Prevention PSA Calls on an Old Fable to Urge Veterans to 'Reach Out'

The VA teamed up with Ad Council to encourage vets to seek mental health support before they hit a boiling point

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Knowing how or when to reach out can be a crucial and yet difficult obstacle when it comes to suicide prevention. Seemingly minor struggles like sleep difficulty or financial stress can accumulate rapidly, leading to an emotional peak that can have dire consequences. Statistics show that these issues are often compounded for veterans.

Leading into Veteran’s Day 2021, the Department of Veteran Affairs (VA) and the Ad Council are launching the “Don’t Wait. Reach Out” campaign.



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