Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Van Morrison’s sentimental soft-rock ditty “Crazy Love” has no connection to the holiday season, but the 1970 song still provides a soulful soundtrack for Ikea Canada’s poignant holiday ad below.
A harried, often overwhelmed single mom (Sarah Murphy-Dyson) struggles all year long to provide a happy, loving life for her son. When the holidays arrive, the youngster finds a sweet way to celebrate the good times they shared.
UPDATE: The Van Morrison song was only licensed for use in Canada, so Adweek had to remove the ad.
“Crazy Love” works exceptionally well as it gently propels the story of a boy who uses Ikea Korken bottles to “collect” all the joy, love and fun he experiences with Mom.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in