A Soldier Statue Is Slowly Melting in London, Marking 100 Years Since a Bloodbath Fought in Mud

Visit Flanders commemorates WWI's Battle of Passchendaele

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

“I died in hell. They called it Passchendaele. … I fell into the bottomless mud, and lost the light.”

This description of a Belgian battlefield by British soldier and poet Siegfried Sassoon has long been synonymous with World War I’s Battle of Passchendaele, which began in July 1917 and lasted nearly four grueling months.

This week, tourism agency Visit Flanders continued its five-year World War I commemoration program with a poignant reminder of Passchendaele, a nightmarish conflict marked by seemingly endless rain, inescapable mud and astonishing loss of life—475,000 soldiers were left wounded, dead or missing in action.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in