A Soccer Player Takes the World's Most Epic Dive—Just for Some KFC

Flopping all the way across Cape Town


Sometimes, a person wants to ditch work and go get something to eat. But a soccer player takes that impulse to an amusing extreme in a new KFC ad from Ogilvy South Africa.

The spot opens on a match underway at Cape Town’s Athlone Stadium. Its star—a fictional footballer named Herbz—decides to take a dive after a defender touches his arm during a play. At first, it seems like just the average ploy for a free kick.

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