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CANNES, France—The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais here tonight.
Jury president Andy Hood, head of emerging technologies at AKQA U.K., said the choice to honor the Seem app—created by Dentsu Y&R Japan for Recruit Lifestyle Co.—embodied several trends happening in mobile these days.
These include the hacking of technologies for uses beyond what they were originally designed for, and also the continuing efforts to use creativity to address social problems in the world.
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