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A little creativity can turn challenges into opportunities, as BBDO Belgium showed this month when a WPP agency tried to take the Omnicom shop down with a cheeky stunt on Facebook.
LDV United, a creative boutique owned by WPP, started the whole thing by posting ready-made resignation letters on Facebook that BBDO account managers could simply sign and hand to the CEO—and then go work for LDV.
Here’s how it looked on Facebook:
Rather than silently take the ribbing, BBDO decided to respond with a stunt of its own.
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