A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye's Billboard Beef

'Certified Food Baby,' coming to Toronto 'Scorpio SZN '21'

At the end of the day, a sizable portion of modern-day rap beefs are remembered as little more than interesting marketing moments. Take the thoroughly entertaining tiff between Drake and Kanye West, for example. Once considered cordial acquaintances, the two megastars have devolved into a fairly petty rivalry that has resulted in some cleverly placed out-of-home advertising.