A Pioneering Canadian Winery Is the Ultimate Underdog in This Cinematic Ad

Inniskillin's origin story gets the Hollywood treatment

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It’s a Canadian wine with an Irish name made by an Austrian and an Italian. There must be a good origin story here.

In fact, there is, and a long-form ad from indie agency Bensimon Byrne uses all the trappings of a Hollywood biopic to tout the Niagara-based Inniskillin winery and its uphill battle as a challenger brand. The result is a sweeping mini-movie, part period piece and part biopic, featuring a couple of underdogs, their unlikely dream, major road blocks and, finally, critical acclaim.

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