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Touting Santander Bank’s commitment to customer care, Arnold Worldwide spins a twisty, tender tale about a little girl’s lost pet pig. Or is it a piggybank? Hey, it’s both! (But mostly, it’s a brand metaphor.)
The peppy porker hams it up in the minute-long ad below, deftly dodging downtown traffic before falling into the hands of some curious kids and breaking apart on the sidewalk in a geyser of small change. Luckily, there’s a Santander banker nearby, who takes the unfortunate oinker home for some much-needed kindness and repairs.