A Pet Piggybank Really Hams It Up in Santander Bank’s Adorable New Ad

Arnold preaches customer service

santander-piggy-hed-2018 — Santander Bank

January 12, 2018

Touting Santander Bank’s commitment to customer care, Arnold Worldwide spins a twisty, tender tale about a little girl’s lost pet pig. Or is it a piggybank? Hey, it’s both! (But mostly, it’s a brand metaphor.)

David Gianatasio

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.