Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A buddy movie for a set of balls is essentially the outline for a brand campaign to promote Veet Men—an intimate hair removal kit targeting a new consumer base for the RB-owned brand.
Veet is known as a brand which produces several hair removal solutions aimed at women for “different skin types, different styles and different moods” and now it is expanding its consumer approach toward men with three products available to the market, including one lotion for sensitive skin.
Titled
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in