A Pair of Irish Whiskeys Come to America With Evocative Ads Full of History and Heritage

The Tyrconnell and Kilbeggan tell their rich stories

There once was an underdog chestnut colt that ran in a prestigious stakes race in Ireland and won despite 100-to-1 odds. The horse is immortalized on the label of the single-malt whiskey that bears its name, The Tyrconnell, and a doppelgänger stars in a mini-movie for the heritage brand that lays a lilting Irish brogue over lovely images of the animal in motion.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.