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One has to give Škoda and Paris agency Rosapark some real credit for getting the previously oft-maligned carmaker some well-earned attention through its ads. Adweek’s 2018 International Agency of the Year takes the brand into some very quirky, odd and often funny places.
A triumvirate of standout ads in recent years includes self-depreciation about the Czech brand’s reputation, its checkered past (especially in the ’90s) and a feature to keep dogs safe in Škoda cars.
Now, the VW-owned car is touting the Škoda Key feature, which stores the settings of each driver.
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