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Remember when you were a kid and the most world-ending of matters could be solved with a Happy Meal?
We do. (And we’ve got all the figurines, lost somewhere in the storage unit that houses our dusty childhood, to prove it.)
In McDonald’s new ad, “The Door,” TBWA\Paris explores this idea in a context that isn’t so much modern as a tug on collective memory. The conflict is familiar: A small girl feels alienated by her parents’ new baby.
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