A New Alcohol-Free Beverage Startup Wants You to Party Like It’s 2020

Kin hawks its 'nightlife beverages' as part of the spiritless cocktail trend

Kin is helping people trip the light sober. Kin

Choose these libations with names like Dream Light and High Rhode for an evening of “clear conversation” and “conscious connection” that you’ll fully remember tomorrow. Wait, you call this a party?

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.