A New Alcohol-Free Beverage Startup Wants You to Party Like It's 2020

Kin hawks its 'nightlife beverages' as part of the spiritless cocktail trend

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Choose these libations with names like Dream Light and High Rhode for an evening of “clear conversation” and “conscious connection” that you’ll fully remember tomorrow. Wait, you call this a party?

Indeed, the Kin brand is hawking its “nightlife beverages” with exactly this pitch, deliberately a world away from the Mad Men era of lampshades-on-heads soirees and about as far as you can get from the liquored-up rock-and-roll-style bashes of previous decades. 

And it’s right in line with the Cali sober, spiritless

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