Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Choose these libations with names like Dream Light and High Rhode for an evening of “clear conversation” and “conscious connection” that you’ll fully remember tomorrow. Wait, you call this a party?
Indeed, the Kin brand is hawking its “nightlife beverages” with exactly this pitch, deliberately a world away from the Mad Men era of lampshades-on-heads soirees and about as far as you can get from the liquored-up rock-and-roll-style bashes of previous decades.
And it’s right in line with the Cali sober, spiritless
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in