A Lump Was Placed on 'the World's Most-Touched Breasts' to See If Anyone Would Notice

Rothco made Dublin's Molly Malone a cancer awareness icon

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Most awareness campaigns, as the name implies, are made to get attention. But here’s an interesting exception.

Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation, subtly added a lump recently to one of the breasts on Dublin’s iconic Molly Malone statue, whose bronze bosom is burnished from frequent touching by tourists.

Despite quite a few visitors pausing to pose with the statue (an ode to the heroine of a song by the same name) while copping a feel, none noticed the addition to what the nonprofit describes on YouTube as “the world’s most-touched breasts.”

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