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If you’ve been thirsting for the world’s first mockumentary about lactose-free dairy products, Natrel’s got the campaign for you.
Developed by agency lg2, “Intolerance: A Lactose Story” presents Miles Granderson, a middle-aged dairy-foods lover who is also extremely tall. (Hey, milk helps you grow, right?) Alas, one day, after dinner, dude’s rocked to the core. “I had a good helping of linguine with the creamiest Alfredo sauce you have ever seen,” he says. “But after the meal, I started having a funny feeling in my stomach.”