A Jetskiing Hunk Rides Waves of Dr Pepper in Deutsch's Cartoony New Ads

Meet CraveRider, who's not quite as cool as he seems

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If you’re craving some highly caffeinated, self-consciously wacky commercials starring a human-cartoon pitch-dude riding a jet ski, Dr Pepper has the ad campaign for you.

Dropping today, the ads introduce the brawny, feather-maned “CraveRider,” who channels the manically manly commercial personas perfected through the years by Terry Crews, Ric Flair and Randy “Macho Man” Savage, among others.

Like Crews, CraveRider, a souped-up Dr Pepper delivery guy, steers his jet ski through people’s homes and other unexpected locations.

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