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Days Inn shines a new light on a familiar promotional item—an umbrella emblazoned with the brand’s logo—in this campaign developed with Olson Engage.
The economy hotel chain modified a bunch of standard umbrellas—reasonably big suckers, 45 inches long by 51 inches wide when fully opened—with eight internal LED strips, AA battery packs and a 3D printed control handle.
Each unit generates more than 4,000 LUX of “happiness-inducing rays,” the brand says, and emits “little to no heat.”
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