A Heartfelt Film Shows Living Organ Donors a Precious Life They Can Save

Agency Alto crafts a compelling profile of a patient in need

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For those on the waiting list for a liver or kidney transplant, the statistics can be grim. Nationwide, only around 20% of those in need will find a living donor. Often, patients are forced to utilize grassroots tactics such as renting out billboard space and crowdfunding to increase their chances, but those options aren’t available for everyone.

Montefiore Einstein Hospital System of the Bronx is working to shake up these statistics and get people the help they need by introducing Live and Let Live, a digital platform

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