A Dog Takes Its Owner for a Sleepwalk in This Stylishly Dreamy Ad for Pajamas

Niki & The Dove get the Nufferton treatment

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If you’ve ever wondered what your dog actually does to you while you’re sleeping, Swedish sleepwear brand Nufferton has a theory. And you might not like it.

A new ad, shot in the style of a music video, shows a young woman, hot off a phone argument with her ex, falling asleep in the marketer’s product. Her opportunistic pooch seems to know she’s a sleepwalker, and proceeds to lead her around on a tour of Stockholm.

She

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