A DJ Turned the Sounds of a New Singapore-Seattle Flight Into a Surprisingly Catchy Song

But Singapore Airlines just proved there’s a lot of musical potential hidden in the body of an Airbus A350 and in the ambient sounds of a lengthy flight.

To promote its first nonstop flight from Singapore to Seattle, the airline partnered with DJ Chong the Nomad to create a song using only sounds from inside and out of the airplane. Developed by creative agency TBWA\Singapore, the project resulted in “Non-stop,” a 2:36 track now available on Spotify and Soundcloud.

Here’s a video about the process behind the song:

And here’s the final track, which manages to convey its source material while still creating something that’s new, upbeat and catchy:

Using everything from the cockpit controls and massive tires to the flight attendant’s announcements and seat belt fastener, Chong (Alda Agustiano) mixed a total of 45 different sound components at her Seattle studio to produce “Non-stop.”

She was specifically sought out by the airline’s marketing team thanks to her skill at turning everyday objects into surprising sources of music. Her song is a central piece of a campaign, created to promote the new trans-Pacific flight, called “Seattle Sounds Even Better Now.”

CREDITS:
Campaign: Seattle Sounds Even Better Now
Client: Singapore Airlines
Agency: TBWA\ Singapore

Brand Management
Group Brand Director: Char-Maine Tan
Brand Director: Nastasha Gotangco
Brand Manager: Justine Chng
Project Manager: Nash Tan

Creative
Creative Director: Greg Wood
Senior Art Director: Robert Nelk
Senior Copywriter: Mark Peeters
Production Artist / Music Producer: Chong the Nomad
Artist Manager: Austin Santiago
Production House: Brian Photoh
Director: Brian Oh
Executive Producers: Haydn Evans (SixToes) / Sariyanti Sannie (SixToes)
Producers: Una Yoon (SixToes) / Brian Oh (Brian Photoh)
Postproduction: Brian Photoh