Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Agency TBWA\Paris has created a trio of quirky ads for cryptocurrency wallet brand Ledger—showing a man playing himself as well as a bank manager and an assistant in a campaign that takes aim at “big bank bureaucracy.”
The three spots mark the first campaign for the French tech brand, which launched in 2014 and develops hardware that it says securely stores crypto assets including Bitcoin and enables people to trade them.
The ads show a man having a meeting at a bank, where he plays all of the characters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in