A Crypto Wallet Brand Found a Fun Way to Mock the 'Big Bank Bureaucracy' in Its First Ads

TBWA\Paris shows how Ledger eliminates the intermediaries to give you control

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Agency TBWA\Paris has created a trio of quirky ads for cryptocurrency wallet brand Ledger—showing a man playing himself as well as a bank manager and an assistant in a campaign that takes aim at “big bank bureaucracy.”

The three spots mark the first campaign for the French tech brand, which launched in 2014 and develops hardware that it says securely stores crypto assets including Bitcoin and enables people to trade them.

The ads show a man having a meeting at a bank, where he plays all of the characters.



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