A Crypto Wallet Brand Found a Fun Way to Mock the ‘Big Bank Bureaucracy’ in Its First Ads

TBWA\Paris shows how Ledger eliminates the intermediaries to give you control

A single actor plays several characters in comedy debut campaign. Ledger / TBWA Paris

Agency TBWA\Paris has created a trio of quirky ads for cryptocurrency wallet brand Ledger—showing a man playing himself as well as a bank manager and an assistant in a campaign that takes aim at “big bank bureaucracy.”

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.