A Couple Are Alone Together in a City of Millions in Apple's Latest iPhone Ad

Sharing a moment far from the Shanghai crowds

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The iPhone 7 Plus’s Portrait Mode takes photos so intimate, it can make you feel alone in a city of 24 million … for a moment, at least.

Apple’s new ad sticks with the “Practically Magic” strategy of highlighting a different feature with each ad. In “The City,” two partners share an intimate moment after finding one another in the midst of Shanghai’s meet market.

With the help of the trusty iPhone 7, they later live out a common urban fantasy: What if the two of us were able to roam one of the largest cities on this planet all by ourselves? (It’s something that usually only happens in

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in