A Choir of Children Diminishes One by One In This Sobering World Hunger PSA

The ad, backed by John Hegarty, debuted at Cannes Lions

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The UN World Food Programme has released a 60-second PSA that vividly brings to life the planet’s hunger crisis, which is particularly severe in war-torn countries like Syria.

Created by The Garage Soho, the incubator formed by BBH co-founder John Hegarty, the short film will air on cinema screens in more than 30 countries thanks to a tie-up with SAWA, the Global Cinema Advertising Association. The spot will run from September through November of this year.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in