Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Unboxing videos are generally upbeat and charming clips in which children (or young-at-heart adults) open up a new product and explore all its packaging and features.
But agency Grey New York takes the format a much darker place with a PSA called “Best Unbox Ever With Cayden,” in which a fictional 8-year-old unboxes his parents’ unsecured handgun. Cayden shows off every angle of the gun, placing his fingertip over the muzzle and even toying with the trigger.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in