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UPDATE: Hearst, the publisher of Harper’s Bazaar, tells Adweek that this film was produced as editorial content, not branded content. Original story below.
Brands like Kate Spade New York have brought a welcome warmth to the coldness of high-fashion advertising lately with charmingly quirky (and product-filled) comedic films. Now, Harper’s Bazaar has published a new short film featuring a Chanel bag—a film that explores the apparently complicated role that an expensive handbag can play in a female friendship.
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