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CANNES, France—A popular mobile app that uses facial recognition is becoming an essential tool for Brazilian citizens as election time grows near, and it impressed the Mobile jury at the Cannes Lions, winning the category’s Grand Prix prize and an additional gold Lion.
“It’s a perfect embodiment of creativity, the power and utility of [mobile devices] and puts the power back in the hands of the people,” said Cannes Lions Mobile jury president Jay Morgan, innovation director of The Monkeys in Australia.
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