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While sports rivalries around the world can often get heated, they can be downright dangerous when it comes to soccer in Brazil.
According to Leo Burnett Brazil, the nation has the world’s highest rate of football-related deaths, with 144 violent fights around stadiums last year that resulted in 19 deaths. So to help protect fans as they leave the stadium, Leo Burnett Brazil worked with Esporte Clube Bahia to develop “camouflage” jerseys that automatically hide the emblem when fans leave the stadium.
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