Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only.
So the shop owners turned to agency partner Dieste, which has created several insightful campaigns for The Wild Detectives in recent years. One of those projects had involved advertising its books as travel expeditions, such as promoting “Barcelona for $14.”
The store and agency decided to lean even harder into that concept, and the result was the Book a Trip website, which on first glance appears to be a travel booking site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in