A Black Friday Campaign Lures People With Deals, but Is Actually About Sustainability

Ads from Which? encourage people to buy more carefully and responsibly.

Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism of the busiest shopping day of the year. Last year, for example, companies from Patagonia to Allbirds encouraged people to become more conscious consumers and embrace sustainability instead.