A Bed Store Without Any Beds Raises the Alarm of Youth Homelessness Crisis

U.K. charity Depaul created a fake bed store to bring awareness to the rising numbers of young people facing a lack of shelter

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

A few years ago, a conspiracy theory started online that attempted to explain why there are so many Mattress Firm stores in close proximity to one another. Theorists posited that the U.S.-based mattress retailer was actually a money laundering scheme (an idea that hasn’t been proven).

Now, across the Atlantic Ocean in a south London suburb, there is another bed store that is not what it appears to be. But the true motivation behind this store isn’t sinister: its aim is to raise awareness of the U.K.’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in