9/11 advertising gets truly tasteless

We’ve come across a pair of advertising efforts this morning that are united in their exploitation of 9/11 and in their stupidity. We’re not going to post images from either campaign here, but one is a pixel-advertising project in which you buy ad space on the floors of a virtual World Trade Center. The other campaign, posted on Ads of the World, includes what may be the most offensive print ad of the year, also involving the World Trade Center, and apparently created by M&C Saatchi in India. The Ads of the World commenters sum it up nicely: “Disgusting, repugnant.” “Very very bad.” “I’m speechless.” Apparently some ad people are seeing the five-year anniversary of 9/11 as a license to lose their minds. UPDATE: Ads of the World has taken down the WTC ad. And M&C Saatchi says it wasn’t their work. (See comments.)

@nudd Tim Nudd is a former creative editor of Adweek.