Father’s Day is just around the corner and, as usual, brands are pulling out all the stops. We’ve already told you what dads don’t want this year, but what is it they do want?
Here’s what just a few brands have cooked up:
The fast food-brand has released a spot advertising the KFC Bucket Bjorn. “The ergonomic carrier keeps KFC close to your heart,” according to a statement. The KFC Bucket Bjorn is not suitable for actual human children, but you can stuff it with as much fried chicken as you want.
The workwear brand is honoring fathers around the country by gifting signs to several father-run businesses. The signs are hand-painted by local artists. The move was celebrated in a video called “Fathers and Signs.”
The discount retailer in collaboration with Leo Burnett built a gigantic wall in New York’s Flatiron Plaza containing all manner of Father’s Day gifts. Passersby could tell a dad joke for the chance to choose a gift off the wall, which a climber would subsequently retrieve. The stunt was especially aimed at those last-minute shoppers who need all the help they can get.
Nothing is more stereotypically “dad” than a six-pack of beer, right? Beer brands have been known to take over towns to generate hype, and this year was no exception. Busch took to Cherry Valley, N.Y., and creatively covered the town in reminders for the family of one special local dad who really just wants is a six-pack of Busch.
Taking a no-nonsense approach, the wine company erected a Father’s Day pop-up at Grand Central Terminal in New York for commuters who want to keep the booze flowing even when they’ve got places to be. The pop-up was a collaboration with mobile gift-giving company Giftagram and allowed shoppers to peruse other nonalcoholic offerings for a few days as well.
Ad Council is no stranger to powerful dadvertising, and this year it has teamed up with Rainn Wilson’s SoulPancake to create a series of videos that are sure to elicit a few tears. The campaign, in which dads hear just how much their kids appreciate them, is intended to highlight the critical role fathers play in the lives of their children.
The beer brand is reviving its #UltraDad campaign for a second year to celebrate all father figures, not just biological dads. For anyone who uses the #UltraDad hashtag on social media before June 17, the company will donate $1 to Up2Us Sports, a nonprofit that trains coaches.
The whisky brand released a playful spot called “My Tales of Whisky” featuring actor Nick Offerman, and his father Ric. “While my dad and I utterly disagree on our preferred temperature for a porterhouse steak, we do agree that nothing beats a dram of Lagavulin whisky at the end of a day filled with good work,” said the younger Offerman in a release.
North American Meat Institute
This one is likely to induce at least a few chortles. Apparently National Jerky Day was this week and, not to be outdone, the North American Meat Institute partnered with Storyfarm to release a spot celebrating beef jerky. In this tongue-in-cheek ad, the food is given the treatment typically reserved for high-end jewelry. No snack screams “dad” quite like a tough hunk of meat.
Have a happy and safe holiday weekend however you celebrate!