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To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London—the same number of men who take their own lives every week in the U.K.
The effort, titled Project 84, was created by the Campaign Against Living Miserably, or CALM, which teamed up with London agency adam&eveDDB and American sculptor Mark Jenkins.
They cast the sculptures with tape, using a technique for which Jenkins is famous, and created them with help from friends and family of men who have committed suicide.
The images are harrowing and haunting—visible atop ITV’s studios in Southbanks.
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