72andSunny Made a Funky New Logo for L.A.’s Creative Culture and Businesses

A wide-open canvas where you fill in the blank

A flashy new campaign is celebrating the creative spirit of Los Angeles and promoting its local industry, with support from a range of the city’s homegrown stars—and a new logo from 72andSunny.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.